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A marketing agency that runs on chat threads and shared spreadsheets is a case study in slow-motion entropy. The right project management platform imposes just enough order to keep eight clients from blurring into one while leaving room for the chaos the creative work actually requires.
Written by Gloria Panart
Long Suciu has spent 25 years redesigning how product and engineering teams plan, prioritize, and ship. He breaks down why story points are often the first thing to cut, how a six-week quarterly planning cadence brought alignment to 30+ teams at Gartner, and why tools must reinforce behavior rather than replace it.
Long Suciu built a quarterly planning process at Gartner that eliminated the chaos of ad-hoc project sponsorship. He breaks down the exact six-week cadence -- think, share, solidify -- that brought alignment to more than 30 product teams.